How can your services help our startup scale?

In a study published by Gartner, 75% of B2B buyers prefer a rep free sales experience. And to make matters worse, the same survey also reported sales reps have 5% of a prospect’s time during the buyer’s journey.

My services can help your startup scale by simplifying your core messaging and product positioning so prospects clearly understand how you can help.

From there, I will work with your team to create content (blogs, white papers, case studies, etc) that educates prospects, overcomes their sales objections, and moves them down the sales funnel.

What does a copywriting engagement look like?

My job is to move the needle for your company, so I like to conduct
2 - 3 interviews with various subject matter experts.

I will also request all marketing and sales materials, review them, and perform additional background research.

After that, I will write my copy and deliver a first draft. I provide 3 rounds of edits for every project.

Note: Most projects I deliver typically require one or two rounds of small edits.

Which copywriters do you study regularly?

I feel like the marketplace is flooded with “copywriting gurus.” The copywriters I study have proven results via direct mail.

The stakes are high in direct mail due to the printing, postage, and fulfillment costs. This is why direct response marketers test everything.

Some of the copywriters I study include Gary Bencivenga, John Caples, Gary Halbert, Bond Halbert, David Ogilvy, and John Carlton, to name a few.

Do you outsource your work or use ChatGPT?

I do not outsource my work. Every piece of content I create is hand-crafted and based upon a propriety checklist of copywriting elements. This is why I keep things in-house.

Also, I do not use ChatGPT for two main reasons. First, all content generated by large language models (e.g. ChatGPT) sounds similar and typically covers the same points. This content will not help you stick out in a crowded marketplace.

Two, large language models are excellent at predicting the next word, but they don’t understand context. This is where hallucinations come into play. Furthermore, these models are trained on good, bad, and copyrighted material. This is why its output must be closely scrutinized.

Note: I do think ChatGPT is a great tool to use for creating social media posts (with some editing).

Do you work on an ad-hoc basis?

I like to tell my customers our first project is a proof of concept. If we’re both happy with how things went, we can move forward with the remaining projects.

Due to the number of requests I receive, I do not perform one-off projects for companies. However, if you have a last-minute project, I can direct you to other freelance copywriters.

What are your timelines for sending the first draft?

I tell everyone starting off that my turnaround time is 1 - 3 weeks. I normally return my projects earlier, depending on my work volume.

What is your pricing model?

Based on our conversation, I’ll create a proposal for 4 projects. The first project, I like to refer to as a paid “proof of concept.” If we’re both happy with how things went, then we’ll move forward with the remaining projects.

To get an estimate, please submit a request using my contact form.

How can we pay you?

My customers pay me via Gusto, Bill.com, or ACH. I do not accept credit cards.

What are your payment terms?

All invoices are due in 10 days. If your company pays invoices in net 30 days, I will have to factor this into my pricing.