“Paul is a great resource who knows our space and understands the strategic elements of writing good copy and the tactical marketing elements of promoting it. Paul really helped us gain exposure when and where we needed it. He’s been great to work with and fantastic to interact with..”

— Dave Tobias, Co-Founder, Betterview (Acquired by NearMap Dec 2023)

Fractional Marketing & Copywriting Highlights

• Led Marketing at RiskMeter Online (sold for $78M in 2013)

• Scaled Betterview's marketing from 2017 - 2020 and wrote messaging for its successful pivot (acquired by NearMap)

• Generated six-figure deal for client by writing event application selected by startup committee

• Secured partnership and investment for startup client via cold email

• Generated $10k contract for startup client via cold email

• Delivered $26k in new business from a cold email campaign to 25 Fannie Mae Multifamily lenders

• Secured media coverage in 27 publications for startup client in one month

Experience

20 + years of SaaS marketing experience in the following verticals:

• P&C Insurance

• Long Term Care Insurance

• InsurTech

• Home Care

Certifications: HubSpot Inbound & Email Marketing, Yoast SEO for WordPress and Pragmatic Marketing (PMC-III).